Solime Royal Hair is a thriving retail store dedicated to providing haircare products free of harmful chemicals and eco-friendly accessories. Founded by Nina Pinidi, a veteran who served 17 years on active duty, the business was inspired by the challenges people with textured hair face in the military. The strict grooming standards and lack of suitable products on base motivated Nina to create a solution.

Nina’s journey with APEX has been transformative. “Getting into the government market was very organic: as a veteran, my goal is to serve people on active duty. Obtaining a contract with a government agency is the next step,” she shares. APEX played a crucial role in helping Solime Royal Hair achieve SDVOSB certification, a process that can be daunting without expert guidance. Displaying this certification at pop-up events has built trust and authenticity with customers.

The support from APEX advisor Brett Housholder has been invaluable, also assisting Nina in obtaining DVBE certification with the state of California. The one-on-one advising sessions have been the most impactful, providing personalized guidance that has driven growth and expansion for Solime Royal Hair.

Solime Royal Hair’s success story is a testament to the power of perseverance and the impact of dedicated support. With APEX’s guidance, Nina Pinidi has not only grown her business but also strengthened her mission to serve those on active duty with quality haircare solutions.