NorthStar Estimating was founded with a clear mission: to bring transparency and accuracy to infrastructure cost estimating, especially for underserved communities. As a certified professional cost estimator, the founder recognized a critical gap—many essential projects in marginalized areas were delayed or denied due to inaccurate or incomplete cost assessments. Determined to change that, they launched NorthStar Estimating to ensure that schools, roads, and public facilities in overlooked neighborhoods received the attention and funding they deserved.

However, starting a business from the ground up was no easy task. The founder faced a maze of paperwork, certifications, and procurement processes that felt overwhelming. Like many aspiring entrepreneurs, they knew they had the skills and passion but lacked the knowledge to navigate the system. That’s when they connected with APEX.

The APEX advisor played a pivotal role in transforming NorthStar Estimating from an idea into a viable business. Through personalized 1-on-1 consultations, the advisor helped the founder understand the steps needed to become certified as a small disadvantaged business and guided them through the procurement landscape. This support demystified the process and gave the founder the confidence to move forward.

One of the most significant impacts of the advisor’s support was helping the founder connect with procurement officers and key decision-makers within public agencies. These introductions opened doors that had previously felt out of reach. With certifications in place and a clearer understanding of how to position the business, NorthStar Estimating began building visibility in the industry.

The advisor’s guidance also helped the founder develop a strategic marketing plan. By focusing on LinkedIn and quarterly industry updates, the founder positioned themselves as a subject matter expert in cost estimating. These efforts not only built credibility but also helped NorthStar Estimating stay top-of-mind with potential clients and partners.

As a result of this support, the business is now on a clear path toward growth. The founder has set a goal to secure their first meaningful public contract by the end of the year. With a strong foundation, increased visibility, and a growing network, NorthStar Estimating is poised to expand its impact—bringing accurate, transparent cost estimating to projects that matter most.

Reflecting on the journey, the founder shared, “APEX helped me realize that resources exist to simplify the process and open doors—it gave me the chance to be at the table.” That chance has made all the difference. Today, NorthStar Estimating is not just a business—it’s a vehicle for equity, ensuring that every community, no matter how underserved, has a fair shot at the infrastructure it needs to thrive.